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About us

A small team that puts AI to work where ownership is clear.

LimeShift was created by people who introduced AI inside their own company before offering it to anyone else. We work with leaders who want a genuine improvement in execution, not another presentation.

Where we started

First an internal workflow. Then a service.

LimeShift grew out of hands-on operational work with AI at LimeChain: a Sofia-based software company with leadership, sales, marketing, operations and engineering teams.

As AI tools became widely available, each team began using them in its own way: with no shared rules, no clear accountability and no measurement. What made the difference was not another tool, but a way of working: one accountable owner for every workflow, approved data sources, employee review before consequential actions, and a record of how AI was used.

That model underpins everything LimeShift offers today. It was tested first inside LimeChain, then at partner agency BlockBuzz, and is now being applied in companies beyond that environment.

Our connection to LimeChain

Two companies, one founding team.

LimeShift is founded by operators from the LimeChain ecosystem, with delivery experience across leadership, commercial, operational and technical workflows.

Learn more about LimeChain
Team

Founders who stay involved in every project.

Chris Veselinov, Co-founder & Operating Partner, LimeShift

Chris Veselinov

Co-founder & Operating Partner, LimeShift

Chris helps leadership teams make AI adoption practical before it becomes technical. He works with clients to clarify the right business workflow, define governance and review rules, align the people involved, and shape AI-supported processes that are feasible, controlled, and useful beyond the pilot.

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Vlad Ivanov, Co-founder & Operating Partner, LimeShift

Vlad Ivanov

Co-founder & Operating Partner, LimeShift

Vlad turns AI adoption from a strategic discussion into working operating routines. He works hands-on with clients to identify the right bottleneck, design the AI-supported workflow, coordinate implementation, and support adoption until the solution becomes part of daily work.

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How we work

Four principles we do not compromise on.

Accountability before technology

We do not begin development until one person on your team is clearly accountable for the outcome.

One workflow at a time

We do not propose a company-wide programme. We deliver one working process, then move to the next.

No new platform by default

We work with your existing systems. We recommend a new tool only when it is more reliable and easier to control.

Nothing is published without approval

Our case studies include only information the client has explicitly approved for publication. We would rather leave a result out than overstate it.

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